Publisher Emerald. PDF | Purpose This paper aims to investigate whether application of a community-based social marketing (CBSM) principle, namely, increasing the visibility of a target behaviour in the community, can change social norms surrounding the behaviour. https://doi.org/10.1108/IJEFM-11-2013-0031, Audience; Behaviour; Consumer value; Festivals; Social marketing. Wrocaw, German Breslau, city, capital of Dolnolskie wojewdztwo (province), southwestern Poland. Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Written in an, Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. Don't hold sex over his head if he doesn't meet all of your wants. If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. While there have been a number of studies examining willingness to pay few examine purchases in a festival setting. Environment-Behaviour Proceedings Journal, This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. Whether you are married, or dating, you have an obligation to your man. Changing Audience Behaviour: Festival Goers and Throwaway Tents 1. On the other hand they are considered to have a negative impact on the environment as well. journal-article; Similar works. Published: (2014) Preserving the Eternal Values of the Research Library in a Throwaway Age by: Maurice B., Line Published: (1991) Throwaway citation of prior work creates risk of bad HCI . You can download the paper by clicking the button above. Originality/value: This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. Pop. Stephen Henderson; James Musgrave; Publication date 2014. This should be considered in marketing and event management. Findings - The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise . Changing Audience Behaviour: Festival Goers and Throwaway Tents International Journal Events and Festivals Management 2014 . Doi DOI: 10.1108/ijefm-11-2013-0031. 67, pp.362-375, Taking/receiving and giving (TRG): A mixed-methods study to examine motivations in volunteer tourism, A GENERAL EVALUATION ON HITTITE AND PHRYGIAN CUISINE CULTURE, GROWTH AND DEVELOPMENT OF EVENT MANAGEMENT SECTOR IN RAJASTHAN: AN EVALUATION, Barriers to Hillbrow's potential as a competitive tourist destination. Changing audience behaviour: Festival goers and throwaway tents. Purpose The festival provides a place for people, 638,586. Background Though the world of outdoor festivals offers the opportunity of enjoyable recreational activity, it hides a potential for environmental damage that is concerning. Design/methodology/approach: Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. Reading and Leeds festival-goers have documented the "carnage" of the final day of the festival on TikTok. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/StructParents 0>>
Lise Lyck, Phil Long, Allan Xenius Grige, Ivana Rihova, Dimitrios Buhalis, Mary Gouthro, Dr. Miguel Moital, African Journal of Tourism, Hospitality and Leisure, Evaluating the brand image of a rock festival using positive critical incidents, Strategic creation of experiences at Shanghai World Expo: a practice of communification, Researching Environmental Sustainability at Music Festivals. You may be able to access this content by logging in via your Emerald profile. Design/methodology/approach . %PDF-1.4
The present analysis will employ a close description of this rhythms phases, and how transitions between them are interactively negotiated. Discussion of citizen behavioural change using the nudge effect: a perspective based on social policy interventions It is posited that such activity can, Purpose Whilst the debate rages between progressive and destructive considerations of economic development, this paper aims to develop thinking around the sustainable event and its contribution to, The essential introduction to management and organisational behaviour over half a million students worldwide have used Management and Organisational Behaviour to help them learn. The review in this chapter has provided an overall introduction to the speaker-audience interactions in political oratory. commitment. This papers aim is to. Also, similar drivers were identified in the cases under study and two barriers could be added to the results of the research of Mair & Laing (2012). To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify A speaker greets an audience by saying "Good evening everyone" or "Good evening, are you all well?" The audience typically reacts with a verbal response to the greeting, such as "Good evening" or "Yes, we are fine". 2 0 obj
Crossref Provided original full text link. International Journal of Event and Festival Management, Article publication date: 14 October 2014. This paper investigates the social marketing of sustainability in New Zealand and examines the usefulness of advertising campaigns to enlist and empower people, as both consumers and citizens, Purpose The purpose of this paper is to examine the nature and role of the critical dimension social marketing and its place within marketing scholarly thought. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Design/methodology/approach Celebrate to prosper. It lies along the Oder River at its confluence with the Oawa, lza, Bystrzyca, and Widawa rivers. This page is a summary of: Changing audience behaviour: festival goers and throwaway tents, International Journal of Event and Festival Management, October 2014, Emerald, DOI: 10.1108/ijefm-11-2013-0031. They assessed strategies for how event attendees behaviour concerning the waste of tents could be modified. Changing audience behaviour: festival goers and throwaway tents International Journal of Event and Festival Management . A number of writers (Cierjacks et al, 2012; Shirley et al, 2001) have pointed to the wide ranging adverse Manchester: IPM. endobj
By clicking accept or continuing to use the site, you agree to the terms outlined in our. Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015, The New Brighteners Versus (#@%&*!) A Dutch Case, From Glyndebourne to Glastonbury: The Impact of British Music Festivals: Annotated Bibliography, Willingness To Pay For Environmentally Linked Clothing At An Event: Visibility, Environmental Certification And Level Of Environmental Concern, Developments in the real-time evaluation of audience behaviour at planned events, The Social Rhythm of the Rock Music Festival, Greening Bonnaroo: Exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods, Keen, E. Milton, S. and Keen, C. (2012) Role of Perspectivism in Ontology Development to Support Community Tourism Event Management, Australian Event Management Symposium 2012, Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter, Keen, E. Milton, S. and Keen, C. (2012) Service Blueprints in Fuzzy Contexts with Many Customers: A Case Study, Australian Event Management Symposium 2012, Optimising the potential of mega-events: an overview, Place branding: the implementation of a successful marketing strategy to the case of Chios Island, Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece, Visitor discourses on experiences: Reasons for festival success and failure, Effective branding strategies using the CET-CC matrix in foreign markets: The Role of Consumer Ethnocentrism and Confidence on Purchase Intention, The evaluation of the perceived value of festival experiences: the case of Serralves em Festa, Promoting sustainable event practice: The role of professional associations, Research in Hospitality Management: Guests on Earth, Sustainability in Hospitality, Barcelona Events Meeting: Rethinking the Eventful City, How green was my festival: Exploring challenges and opportunities associated with staging green events, Attendees' attitudes towards supporting green practices at two Afrikaans arts festivals, Information and Communication Technologies in Tourism 2015. The key environmental areas for event organisers and festival goers to think about are transport, waste, energy, water and supply chain (including food sourcing, merchandise or even the. The Communities of Interest of eWOM interactions on Twitter were captured and analysed to understand the structure and content of eWOM. of creation and behaviour" (Keynes 1945). data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKAAAAB4CAYAAAB1ovlvAAAAAXNSR0IArs4c6QAAAnpJREFUeF7t17Fpw1AARdFv7WJN4EVcawrPJZeeR3u4kiGQkCYJaXxBHLUSPHT/AaHTvu . The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. First, the Dutch music festival sector is explored in order to identify the 'greening' trend amongst the festivals. One popular mechanism is to stage events with a sustainability focus, aimed at fostering behaviour change amongst attendees. Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI. Implications of this study suggest that an enhanced understanding of the factors influencing attendees willingness to pay for apparel attributes can lead to better meeting the wants of attendees, more sales and higher margins on sales. Of particular interest are the ways that companies use an event to advance their own purposes, and how experiences are created that use aspects of an event setting such as Expo 2010. p147-160, A Policy Framework for Trinidad and Tobago's Carnival, Demographics and consumer behaviour of visitors to the Wegry/Drive Out Bull Run motorsport event. ( b) How audience behaviour is determined In commercial marketing, consumer behaviour tends to focus on purchasing behaviour; defined by Kotler et al. The study indicates that even though companies operationally used the World Expo and the VIP section in many different ways, an underlying element appears to be to use the event for the "practice of communification". The tenth teaser clip is "Keep Running", Track # 15 from the album "Silver Ships" by Parousia and recorded live at Knickerbocker's, Cheektowaga, NY. Top-down campaigns that have provided information to a passive public. The study is based on a participatory, ethnographic and longitudinal field study focusing on the VIP section of the Swedish Pavilion at the Shanghai World Expo, using additional data from other national pavilions and respondents with insight into Expo 2010 and its organization. A large industrial centre situated in Dolny lsk (Lower Silesia), Wrocaw is the fourth largest city in Poland. Research limitations/implications TikTok users have expressed their frustration with the behaviour of attendees. 103-109. The purpose of this paper is to contribute to our understanding of the underlying rationale for why companies participate in mega-events in general, and in mega-events in emerging economies - such as the 2010 Shanghai Expo - in particular. Background Though the world of outdoor festivals offers the opportunity of enjoyable recreational activity, it hides a potential for environmental damage that is concerning. and is hosted and managed by CoSector. A number of writers ;(}Azug5D73F@@j-nx>A+3-Un:rFs#JtM]_78
LFI]j*/M`s"_~-]z>[ubD~zf :zOCGhGs`uGNmgk:NU(1];w4fk%u. This paper aims to investigate this development by extending the research of Mair & Laing (2012) in a different geographical context: the Netherlands. The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. 3 0 obj
(International Centre for Research in Events, Tourism and Hospitality, Leeds Metropolitan University, Leeds, UK), https://doi.org/10.1108/IJEFM-11-2013-0031. The purpose of this paper is to examine a social marketing initiative pursued by the privately owned Swedish music festival Way Out West during 2012-2014. You may be able to access teaching notes by logging in via your Emerald profile. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. (Eds), Tourman 2018, In search of excellence in tourism, travel & hospitality, Rhodes, Greece, 25-28 October 2018, Conference Proceedings, Tourism, Festivals and Cultural Events in Times of Crisis, ed. Changing Audience Behaviour: Festival Goers and Throwaway Tents 1. Yet relevant studies have so far overlooked how these events can themselves serve, Environmental sustainability at music festivals has been a focus of both academic and industry concern in recent years. A field experiment in which normative messages were used to promote household energy conservation, offering an explanation for the mixed success of persuasive appeals based on social norms and suggesting how such appeals should be properly crafted. Methodology A case study featuring 21 semi-structured interviews with stakeholders delivering 7 music, Purpose x[}`R0C-6cF.`!RSU}-M@g0+uWwWW:uE_}o~.J:7^DB}QQI*2/%qR'iYGQ=,6
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?a,uBp&8p!BY'@go{5RXH(07S International Journal of Event and Festival Management, Purpose: Since effective and successful branding increases the popularity and loyalty of the festival, and its economic success factors like positive media coverage and sponsors interest, it is essential that the festival brand image is credible and strong. International Journal of Event and Festival Management, Purpose This paper aims to establish whether social considerations are valued within the UK music festivals. Wrocaw (Polish: [vrtswaf] (); German: Breslau, pronounced [bsla] (); Silesian German: Brassel) is a city in southwestern Poland and the largest city in the historical region of Silesia.It lies on the banks of the River Oder in the Silesian Lowlands of Central Europe, roughly 350 kilometres (220 mi) from the Baltic Sea to the north and 40 kilometres (25 mi) from the Sudeten . 247-262 . Greetings/salutations generally occur at the opening of a speech as a ritual exchange. Videos showing bonfires with tents and chairs set on fire have been circulating on social media. http://dx.doi.org/10.1108/IJEFM-11-2013-0031. Abstract Abstract is not available. Changing audience behaviour: festival goers and throwaway tents Go to citation Crossref Google Scholar Social engineering and social marketing: why is one "good" and the oth. xlVnosCHE]hRg~Kwbfe\a#pVd To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. Originality/value: The use of CIT in the festival brand image evaluation introduces new possibilities in the field. You can read the full text: Read Changing audience behaviour: festival goers and throwaway tents. 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