(Statista, 2020), Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies. 4 6 April 2023 | Tokyo, Japan Gartner top data and analytics trends help accelerate renewal, drive innovation and rebuild organizations and society over the next three to five years. not reporting how campaigns are impacting revenue, Fewer people use ad blockers in 2020 (41%) than four years ago, in 2016 (52%). 52% of marketers are currently using attribution reporting. Join your peers for the unveiling of the latest insights at Gartner conferences. Systems can learn and change future behavior, leading to the creation of more intelligent devices and programs. Global retail sales are projected to amount to approximately 26 trillion U.S. dollars by 2022. (Statista, 2020). Keeping up with the greatest trends and processes in the world of marketing may seem like a daunting task considering how quickly the industry develops and evolves. HP recorded growth in select regions in the desktop market, but overall laptop shipments suffered declines. (, 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. (Wyzowl, 2021), Viewers are 4x more likely to use YouTube versus other platforms to find information about a brand, product, or service. Explore the on-sitenetworking opportunitiesandspecial programs. Numbers may not add up to totals shown due to rounding. First, AI systems will grow more adaptable to complex business situations particularly important to businesses during COVID-19. Volatility will continue to increase in 2022 amid continuing changes around hybrid work, annual compensation and societal issues and these five trends that will shape the workplace. Blockchain and distributed-ledger concepts are gaining traction because they hold the promise of transforming industry operating models in industries such as music distribution, identify verification and title registry. Almost all (94%) of the top performers surveyed in the LinkedIn study called the marketing leads they receive either excellent or good. Dell narrowed its market share difference from HP, recording year-over-year growth in the desktop market in all regions except in Asia Pacific. (eMarketer, 2020), Twitter has over 319 million users. (Google, 2020), Viewers say theyre 2x more likely to buy something they saw on YouTube. The insight supports re-engineered decision-making, providing more value through rapid access and comprehension than traditional data management practices. (, Social listening is the number one tactic used by marketers. (Campaign Monitor, 2019), In the U.S., 21% of email opens happen between 9 a.m. and noon. (Infinite Dial, 2021), Spotify is the most popular online audio brand. Multiple factors led to significant deterioration in the EMEA PC market, including challenging macroeconomic conditions, declining business and consumer demand and high levels of inventory, said Kitagawa. (Demand Gen Report, 2021), More than half (53%) of marketers say webinars is the top-of-the-funnel format that generates the most high-quality leads. (Statista, 2021), In the list of the worlds most visited websites, Twitter ranks #12. (, Google Analytics is the top SEO tool used by marketers. This track focuses on guiding I&O leaders in securing and defending their increasingly anywhere organizations from exposures and threats, while integrating security, recovery and compliance best practices. Data fabric is not merely a combination of traditional and contemporary technologies but a design concept that changes the focus of human and machine workloads. Organizations with fewer than 100 IT staff and limited IT budgets face the same operational and security challenges as their larger cousins, albeit on a smaller scale. These social media marketing statistics will help you learn how marketers today are successfully expanding their reach, boosting brand awareness, and promoting their products and services through these platforms so you can do the same. Regional Overview (Wistia, 2021), 46% of marketers who leverage short-form video consider it effective. (, YouTube is the second most visited website in the world. (, 31% of global marketers invest in short-form video. Gartner It should support all types of data users including IT users (for complex integration requirements) and business users (for self-service data preparation). (, 88% of video marketers say they plan to use YouTube in 2020. As the mesh evolves, the user experience fundamentally changes and the supporting technology and security architectures and platforms must change as well. Augmented data management uses ML and AI techniques to optimize and improve operations. Data fabric should be compatible with various data delivery styles (including, but not limited to, ETL, streaming, replication, messaging, and data virtualization or data microservices). When COVID-19 hit, organizations using traditional analytics techniques that rely heavily on large amounts of historical data realized one important thing: Many of these models are no longer relevant. About Gartner for High Tech Leaders (Wyzowl, 2020), 96% of marketers have placed ad spend on video. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3d0bc27a-898d-40d5-aa46-8696ed81c4ee', {"useNewLoader":"true","region":"na1"}); Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. (HubSpot via Ahrefs and WordStream, 2020), The average cost-per-click (CPC) in the real estate industry is $2.37 and the most expensive real estate industry keyword CPC is $95. (Hootsuite, 2020), 92% of video marketers feel the levels of noise and competition have increased in the last year. 2022 Marketing Statistics Please refine your filters to display data. Download our Canadian research report that examines top sales and marketing trends shared by 3,400+ marketers and 500+ global sales leaders. A great way to remain relevant and keep up with the latest marketing trends is to keep an eye on marketing statistics. Security teams need to work with application, solution and enterprise architects to consider security early in the design of applications or IoT solutions. The evolution of the intelligent digital mesh and digital technology platforms and application architectures means that security has to become fluid and adaptive. Hear from Conference Chair andDistinguished VP Analyst, Paul DeBeasi Discover on why Gartner IT Infrastructure, Operations & Cloud Strategies Conference 2022 is a can't miss event! No existing stand-alone solution can facilitate a full-fledged data fabric architecture. Gartner IT Infrastructure, Operations & Cloud Strategies Conference 2022, in Las Vegas, NV, will give insights on I&O automation, leadership and more. (Sinch, 2020), Roughly 62% of marketers use a built-in marketing or CRM software for marketing reporting. Understand whats next in a changing world. We will continue to monitor the global and regional response to the pandemic and may adjust our plans accordingly. Integration standards and tools used regularly by data integration experts and data engineers can ensure easy access to - and delivery from - a knowledge graph. By clicking the "Continue" button, you are agreeing to the Gartner provides world-class conferences across six core business areas to help you master your role, transform your business and tap into an unsurpassed peer network. Organizations with a cloud strategy and roadmap are in a better position to achieve better outcomes from cloud computing than those without one. Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. (Zendesk, 2020), The number of messaging app users worldwide is expected to reach 2.48 billion by 2021. Data Center Systems 1,448,396 0.3 1,477,798 2.0. For this to happen, data fabric should: Knowledge graphs enable data and analytics leaders to derive business value by enriching data with semantics. The new and upcoming technologies such as semantic knowledge graphs, active metadata management, and embedded machine learning (ML) are required to realize the data fabric design. (Statista, 2020), Facebook and WeChat were the second and third (respectively) most popular messaging apps globally as of April 2020. and (Net0, 2021), 39% of B2B buyers want self-serve options. Data fabric leverages both human and machine capabilities to access data in place or support its consolidation where appropriate. (, The number of global social media users is expected to reach almost 3.43 billion in 2023. Gartner defines data fabric as a design concept that serves as an integrated layer (fabric) of data and connecting processes. (Omnicore, 2021), YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. The mesh app and service architecture (MASA) is a multichannel solution architecture that leverages cloud and serverless computing, containers and microservices as well as APIs and events to deliver modular, flexible and dynamic solutions. Gartner identified five privacy trends that support the privacy practice, but also support multiple business leaders across the enterprise, making buy-in more attainable, value more substantial, and time to value far shorter. Of those, 161 are found on more than 0.2% of keywords. Final estimates will be subject to change. Solutions ultimately support multiple users in multiple roles using multiple devices and communicating over multiple networks. (, 54% of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Wyzowl, 2020). Future of Work Trends Post Covid Gartner Learn how to create best-in-class strategies for success to achieve your mission-critical priorities. The digital era has brought unprecedented change to technology, business and society. Critical Capabilities for Cloud Infrastructure and Platform Services (CIPS) (Statista, 2020), In 2019, TikTok was the third most downloaded non-gaming app in the world with over 1.5 billion downloads. Slowed laptop sales drove the overall U.S. market down, but the desktop market showed modest growth driven by pent up demand among businesses as well as public sector purchases. Gain the insights and guidance to create an effective pathway to the future. (LinkedIn, 2020). 53% of top-performing salespeople have a higher confidence level in their CRM data than their counterparts. All of HubSpots marketing, sales CRM, customer service, CMS, and operations software on one platform. (LinkedIn, 2020), 24% of marketers use paid advertising to impact direct sales. Explore the latest: Gartner Top 12 Data and Analytics Trends for 2022. Only 17% of marketers use landing page A/B tests to improve conversion rates. (Infinite Dial, 2021), The average listener listens to eight podcasts a week. Gartner, Inc. today announced the top strategic technology trends that organizations need to explore in 2022. Join your peers within this track to understand how to right size solutions and programs to be effective within your organization. With email marketing statistics, you'll be able to discover the ways other businesses are using email to maximize their ROI and connect with customers. Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. This track focuses on how operations teams maintain, administer and support centralized, distributed, and cloud operations practices and technologies. 20 22 March 2023 | Orlando, FL (Statista, 2020), In 2020, most videos 4,816,548 to be exact were less than a minute long. (Salesforce, 2020). Sorry, No data match for your criteria. and Create a culture of continuous exploration. Worldwide PC shipments totaled 68 million units in the third quarter of 2022, a 19.5% decrease from the third quarter of 2021, according to preliminary results by Gartner, Inc. For example, VR can be used for training scenarios and remote experiences. (Statista, 2021), Media & Entertainment is the industry with the highest form-fill conversions on landing pages. (, The average engagement rate for short-form video content is 53.9%. (, 87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth. During the pandemic, AI has been critical in combing through thousands of research papers, news sources, social media posts and clinical trials data to help medical and public-health experts predict disease spread, capacity-plan, find new treatments and identify vulnerable populations. (Statista, 2021), 82% of marketers actively use content marketing. The Gartner Supply Chain Top 25 for 2022 identifies, celebrates and profiles companies demonstrating excellence in supply chain management amid global supply chain disruption. we can jointly shape a better tomorrow. Speaking at Gartner IT Symposium/Xpo in Australia this week, Marty Resnick, VP analyst at Gartner said that while widescale adoption of metaverse technologies is more than 10 years away, there are practical Table 2. Data and analytics leaders should look for augmented data management enabling active metadata to simplify and consolidate their architectures and connect data silos, and also increase automation in their redundant data management tasks. (The Smart Audio Report, 2020), 24% of Americans 18 and older own a Smart Speaker, or around 60 million people. Leverage key data and analytics trends to drive business outcomes. The top three vendors in the worldwide PC market remained unchanged in the third quarter of 2022, with Lenovo maintaining the No. The need to effectively deliver services and protection across the enterprise doesnt change. The Hype Cycle for emerging technologies distills insights from more than 2,000 technologies that Gartner profiles into a succinct set of must-know emerging technologies and trends. *Note that some documents may not be available to all Gartner clients. Todays organizations are seeing both as they navigate economic uncertainty and geopolitical tension. By 2023, organizations utilizing active metadata, ML and data fabrics to dynamically connect, optimize and automate data management processes will reduce time to integrated data delivery by 30%. All rights reserved. Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q22 (Thousands of Units), Notes: Data includes desktop and laptop PCs that are equipped with Windows, macOS and Chrome OS. This is how you'll reach your audience members and customers to convert more leads and boost conversions. Gartner Survey Reveals Marketing Budgets Have Increased to 9.5% of Overall Company Revenue in 2022 Recommended resources for Gartner clients*: Read the complimentary report,Top 10 Strategic Technology Trends for 2017. Data and analytics leaders are using X analytics to solve societys toughest challenges, including climate change, disease prevention and wildlife protection. When both the data driver and the machine-learning are comfortable with repeated scenarios, they complement each other by automating improvisational tasks (that consume too many manual hours), while leaving the leadership free to focus on innovation. A new report to help marketers prioritize their strategies and outperform their goals. (Google, 2020), As of April 2020, two billion users were accessing the WhatsApp messenger monthly. (seoClarity, 2020), Website is the #2 channel used in marketing, behind social media. (Statista, 2021), From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. (Animoto, 2020), 83% of video marketers say video has helped them generate leads. (Tinyclues, 2021), The global CRM market is poised to reach about $113.46 billion by the end of 2027 (Globe Newswire, 2021), 65% of sales professionals use a CRM, and 97% consider sales technology "very important" or "important" (LinkedIn, 2020), 53% of top-performing salespeople have a higher confidence level in their CRM data than their counterparts. D&A leaders should understand the key pillars of data fabric architecture to realize a machine-enabled data integration. Dell secured the top spot in the U.S. PC market based on shipments with 26.8% market share, while HP followed with 23.2% share (see Table 2). (Twitter, 2021), LinkedIn has over 774 million users, with roughly a quarter of them being U.S. internet users. We look forward to hosting you again at the upcoming conference, where you will hear from industry experts, network with senior leaders, and learn how to meet the demands and rapid changes to create an effective pathway to the future and empower the anywhere business. This, combined with NLP and business monitoring capabilities, will allow personalized data insights to be delivered to relevant business partners, increasing the business impact and decreasing the amount of predefined data dashboards in use. The YouTube audience spans multiple age groups, with 49% of U.S. users over the age of 65. On the business side, geopolitical and economic uncertainties led to more selective IT spending, and PCs were not at the top of the priority list.. As a result of the shift to more dynamic, in-context data stories for insight monitoring and analysis, the percentage of time users spend in predefined dashboards will decline. (Edelman/LinkedIn 2021), WordPress users produce about 70 million new posts and 77 million new comments each month. This is the steepest market decline since Gartner began tracking the PC market in the mid-1990s and the fourth consecutive quarter of year-over-year decline. Using AI, technology providers will focus on three areas advanced analytics, AI-powered and increasingly autonomous business processes and AI-powered immersive, conversational and continuous interfaces. in Orlando, Florida. The goal is to build a data-driven enterprise, says Mike Rollings, research vice president at Gartner. Gartner conferences bring together forward-thinking leaders like you to explore emerging trends, accelerate your learning and guide near-term decisions. Trends (Kibo, 2021), 64% of SEO marketers call mobile optimization an effective investment. (Infinite Dial, 2021), 80% of consumers say theyll only download an app from a company they know and trust, and 72% are concerned apps are tracking their movements. Please try again later. Security and risk management leaders must address seven top trends to protect the ever-expanding digital footprint of modern organizations against new and emerging threats in 2022 and beyond, according to Gartner, Inc. Organizations worldwide are facing sophisticated ransomware, attacks on the digital supply chain and deeply embedded vulnerabilities, said (The Smart Audio Report, 2020), As of 2020, 62% of Americans said they have used some kind of voice assistance technology. (SEMrush, 2019), 75% of marketers use their reports to show how campaigns are directly impacting revenue. We will continue to monitor the global and regional response to the pandemic and may adjust our plans accordingly. (Wyzowl, 2020), 80% of video marketers claim that video has directly increased sales. (HubSpot, 2020), Video is the second most-used content type on social media used to increase audience engagement. to communicate across the digital device mesh (e.g., sensors, appliances, IoT systems). Reframe cybersecurity as a business issue and manage risks in response to the disruption created by rapid changes in the digital world and a volatile geopolitical landscape. As part of this program, we suggest attending the sessions in the Leadership track, as well as the sessions exclusive to the program. The anywhere business is increasingly distributed, fragmented and complex, creating a management and operational nightmare.
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