The examples of digital transformation initiatives taken by many organizations have the below four indicators as a journey towards success. However, the best way to develop an effective digital transformation strategy is to learn by example. Here are three examples of legendary companies that embarked on digital transformation with a focus on data. Now we're firmly entrenched in the digital age, and businesses of all sorts are creating clever, effective, and disruptive ways of leveraging technology. High-Level Marketing OKR Examples. 1. OBJECTIVE: Generate new bookings pipeline, OBJECTIVE: Recruit World-Class A-Players for Our Sales Team, OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry, OBJECTIVE: Grow Our Sales in the Central region, OBJECTIVE: Improve Sales in South America, OBJECTIVE: Implement SDR social selling process, OBJECTIVE: Grow Our Upsell and Cross-sell, OBJECTIVE: Enable Our Sales to Be More Successful, OBJECTIVE: Improve our Sales Analytics Process, OBJECTIVE: Grow Sales Through our Channel Partner, OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees, OBJECTIVE: Improve Our Employee Retention, OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score, OBJECTIVE: Make All of Our Managers More Effective and Successful, OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time, OBJECTIVE: Transition to Ongoing Performance Management, OBJECTIVE: Launch the New Product Architecture, OBJECTIVE: Build a World-Class Engineering Team, OBJECTIVE: Drive Quality for Features in Our New Release, OBJECTIVE: Improve the Email Delivery Architecture, OBJECTIVE: Launch a high-quality Product Beta, OBJECTIVE: Launch the New Product Successfully, OBJECTIVE: Be Proactive with Customer Success, OBJECTIVE: Deliver a World-Class Customer Support Experience, OBJECTIVE: Ensure Customer Support is a High-Performance Team, OBJECTIVE: Implement a Scalable Customer Support Process, OBJECTIVE: Track All Critical Support Metrics, OBJECTIVE: Improve our Annual Budgeting Process, OBJECTIVE: Improve our Financial Reporting Process, OBJECTIVE: Improve our IT and Infrastructure, Win 1,000 deals worth $10M in bookings by 12/31/17, Generate 50,000 marketing qualified leads, Reduce churn to <5% annually through customer success, Roll out a continuous two-way feedback loop via weekly surveys, Maintain an average employee satisfaction score of 8 or higher, Create & launch new mentorship program by the end of Q3, Develop 15 customer case studies by 4/30/17, Secure an award at an industry conference, Hit company global sales target of $100 Million in Sales, Achieve 100% year-to-year sales growth in the EMEA geography, Increase the company average deal size by 30% (with upsells), Reduce churn to less than 5% annually (via Customer Success), Interview 20 customers per month and get feedback, Launch an ongoing 2-way closed-loop feedback process, Achieve a weekly Employee Satisfaction / Pulse Score of 8+, Celebrate small wins and any type of progress every single week, CEO and SVPs to launch a monthly all-hands Town Hall and open Q&A meeting, Win a Best Product of the Year award at the industry conference, Generate Net-New Unique leads via Account-Based Marketing, Improve our new marketing automation process, Reduce the Customer Acquisition Costs by 20% in Q3, Build a new top-down and bottom-up Excel model to analyze the ROI, Document and implement the new ABM process, Do 2 weekly alignment meetings with the SDR team, Do 1 weekly alignment meeting with SDR team managers, Generate 20% of closed-won sales via ABM efforts in Q4, Improve conversions on Landing Pages by 10% in Q2, Get 10 new inbound links from relevant websites, Improve our internal on-page optimization, Finalize and launch 1 newsletter per month, Have 30 media calls/meetings by end of Q1, Have 15 calls/meetings with key industry influencers, Secure 2 speaking spots at the Annual Industry conference, Do 2 analyst calls - provide the new product launch update, Create a Customer Community Strategy based on best practices, Publish 60 articles during the quarter and get 6,000+ page visits, Get 30% of our customers to participate in the community, Reach out to 12 industry experts and thought leaders in Q1, Interview them and publish the interview articles on our community site, Research and publish the Industry Report & Infographics for the community, Finish all the new product website updates, Work with PR to provide technical product specs, Give an exclusive pre-launch update to customers and partners, Finalize product datasheets, feature briefs and sales enablement info, Publish 5 new partner-focused whitepapers by Q1, Launch 7 webinars to educate our partners, Do a 5-city Lunch & Learn event for partners, Keep pipeline above 5x of quota to ensure a 20% Win Rate, Hire 5 new Sales Managers by the end of January, Maintain a 4:1 onsite "Interview Offer" ratio, Ensure we do regular sales coaching every week, Bring in the new sales training company to improve our training, Do regular monthly anonymous surveys of SDRs and AEs and get their feedback, Develop relationships with 50 new targets or named accounts, Onboard 10 new resellers that focus on the Central region, Offer extra kicker to AEs to achieve 120% focusing on the Central region, Implement a new sales training program for our South American team, Receive 5-star reviews from our customers who will serve as references, Bring in $50,000 in bookings by end of Q3, Increase upsell and cross-sell revenue by 40%, Have regular weekly alignment meetings with Customer Success, Ensure we update our new sales technology stack, Implement the new process for measuring Outbound vs. Inbound, Revise all the email sequences and upload it into the new sales messaging tool, Update the CRM based on the new sales pipeline review process, Help the VP of Sales with the new data to finalize the new compensation plan, Implement a sales analytics and Business Intelligence platform, Set up sales cycle and average deal size triggers to email our VP of Sales, Review Sales Activity metrics and send a weekly summary to the team, Review Sales Pipeline metrics and send a weekly summary to the team, Review retrospective Sales Results metrics and send a weekly summary to the team, Recruit 30 new channel partners in Eastern, Central and Western geographies, Finalize the new 20% channel sales promotion for Q3, Implement the new channel partner website section, Improve the channel partner onboarding process and documents, Create clarity of all departments and teams via clear OKR goals, Celebrate "small wins" and any type of progress every single week, CEO and SVPs to launch a monthly Town Hall with Open Q&A, Improve our 2-way closed-loop feedback and ongoing performance management process, Improve our employee engagement score and employee satisfaction to 8 or above, Survey employees monthly on how to make our company an even better place to work, Assess if we are paying salaries and benefits at market rates, Offer our employees a $500 reward for referrals of A-Players whom we hire, Hire 25 new employees this quarter for the 5 requesting departments, Survey interviewees after each interview process and get feedback, Ensure every manager company-wide is doing an ongoing, 2-way feedback loop, Survey employees using a Pulse (Employee Satisfaction Index) weekly, Ensure we are setting clarity of work with goals to boost engagement, Provide consistent training to managers on how to manage effectively, Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback, Do monthly anonymous employee surveys to get feedback on managerial effectiveness, Survey our employees on how they like our new ongoing performance process, Collect all performance review notes from our 30 front-line managers, Announce the transition from the outdated annual performance review process, Implement the ongoing 2-way closed-loop feedback with lite check-ins, Announce new annual reviews to serve as a summary for the ongoing process, Have engineering team contribute X story points, Upgrade our database and complete data migration, Offer a $500 reward for referrals to A-Players, Hire 5 referred engineers with exceptional references by end of Q2, Maintain a 4:1 onsite "Interview Hire" ratio, Implement the new QA automation tool and process, Ensure no more than 1 critical bug reported in Q3, Ship the new architecture docs to all internal teams, Conduct 30 customer development interviews, Review 10 usage videos via UserTesting.com and summarize it internally, Do 2 training sessions on the new product for Marketing and Sales teams, Help Product Marketing by reviewing their technical spec documents, Interview 50 prospective customers and get their initial feedback, Get usability score above 8/10 on UX mockups from 20 prospective customers, Specify 5 elements in UX mockups to increase product's usage engagement, Get internal feedback score of 10/10 from the sales team, Be proactive in assessing our drops in account usage or at-risk usage, Apply Best Practices to ensure we have NPS score of 8 and above, Implement a Customer Success platform to track customer health, Reach out to customers who appear to be at-risk, Achieve a CSAT of 90%+ for all Tier-1 tickets, Resolve 95% of Tier-2 support tickets in under 24 hours, Each support rep to maintain a personal CSAT of 95% or more, Maintain a weekly Support group ESI/Pulse score of 8 or greater, Finalize resource allocation with the VP of Support, Promote 2 customer support reps to managers, Implement our new customer support platform, Updated 30 "How-To" articles on the Knowledge Base, Track and report on Number of New Tickets to Resolved Tickets, Track and report on Average Resolution Time, Track and report on Top 10 Customers by Active Tickets, Have a meeting with every VP about the new process, Review everyone's budget proposals before mid-Q3, Implement the cloud-based version of QuickBooks, Ensure we close our financials within 2 weeks of a quarter, Implement the new cloud backup system and process, Improve internal IT satisfaction and response time. PowerPoint download. . Headless CMSs make it possible to distribute content to multiple channels through APIs. KR: Reach monthly recurring revenue ($MRR) of $300k by the end of Q1. According to a PTC survey, 40% of management executives believe that operational efficiency is the biggest advantage DT brings. The gap between a company vision and its achievement calls for a complementary approach to align teams and individuals towards the same goal. Digital marketing teams should consider Key Results that help measure conversion rates, click-through-rates on campaigns, geo-targeting and segmentation, as well as quality of leads being brought into the company. Let us understand a few OKRs for these teams to help us get started with OKRs, OKRs can help in creating and measuring engagement in social media. OKR detailed presentation template. Learning and Development Specialist. Nike is a popular name in the footwear industry. As technology evolves, so should your business. You might have a lot of happy free users. 3. IT at myToys is almost 150 people that cover everything in IT from operations, data warehouse / BI, logistics, ERP, our ecommerce shopping plattform, apps, and requirements management. Increase the number of mentions on Twitter from 300 to 600 . Both organic and paid marketing is very important for increasing the brand image. The flipside of the same board is used for our dynamic agenda for the leadership meetings. Businesses with great patience and an appetite for risk need only apply! Aligning OKR means unifying your company at every level and tying daily activities with the company's vision. The resulting department, team, and individual OKRs must be aligned with, in support of, and contribute to the top company priorities. So this is a great reference to learn by example - like a view source on an HTML web page ;-) The term is widely used in public-sector organizations to refer to modest initiatives such as putting services online or legacy modernization. 10 Examples of digital transformation There are a number of ways that digital transformation can be applied, and businesses from any industry potentially stand to benefit. Competitive advantage Top 7 digital transformation goals for enterprises 1. Once, it is very easy and interactive to change. Improve the effectiveness of online training modules. Teams like digital marketing should have the right kind of OKRs are their business. For example, when undergoing digital transformation, an organization will need to move from analog to digital data storage a significant internal project that requires a revised data protection approach and up-to-date digital security measures. KR: Host 2 sales-training sessions. Our free demo helps you in understanding our product in detail, so you can save time that you spend on onboarding process. One such breakthrough achieved by Nike is the . A team or department's OKRs are meant to support long-term organizational goals. Understand the key dependencies across the departments Setting clear department goals and individual. Industries from insurance to real estate feel the benefit of implementing digital transformation. Digital transformation across the globe has created a huge requirement of generating leads digitally. According to Gartner, "Digital transformation can refer to anything from IT . CEO of Adobe, Shantanu Narayen had this to say. We decided to use OKR (objectives and key results) as our tool. We implemented an automated and effective framework that helps us track our quarterly-defined OKRs on a weekly basis using Supermetrics queries - and so you can with the help of our excel template.. Supermetrics is a data integrator/connector that streamlines data delivery from 80+ sales and marketing platforms into various analytics . Become a thought leader in the industry and increase the visibility of our expertise. - Keep customer acquisition cost of $20. The setup of Monday morning get-together and Friday celebration and review did not fit with our schedules. OBJECTIVE: Strengthen our corporate culture, OBJECTIVE: Successfully launch our new product by the end of Q2. You can use them either in our app or in the platform of your choice. As you can see from these examples of OKRs, OKRs can be used at every level of the organization to set ambitious goals and track progress toward achieving them. Marketing goals have to be totally aligned with the organizational goal. Key Result: Identify 20 new content ideas and topics by 01/31. The rise in omnichannel retailing is a confirmation of this transformation. Implement OKR Software solution for Health Care Industry. They agree that involving their teams in the process of writing the OKRs will be key to ensuring that they get buy-in and select the right ones. Intranets can also open channels of discussion among workers on teams who would otherwise have had little contact. We at Kemb for example have been using OKRs since 2014. #1: Information Security It is a plan for how an organization will use technology to change its operations. After a longer discussion we realized that the goal was not as clearly defined as everybody had believed in the beginning. For each of the Objectives, Liang is careful to select Key Results that are measurable, specific, and actionable. 1. No credit card is needed. The other two Key Results are also gradable, but in a different way: They can be answered with either a yes or no. Identify departments and process where repeated losses occur. Josh is a Senior Product Marketing Manager on Planviews Enterprise Agile Planning solutions team. Please try again later. These capabilities are changing the roles of data scientists and analysts and driving the need for expert-level knowledge workers. New business models 4. Digital transformation can refer to anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models. It's critical that IT organizations and their business stakeholders set up key metrics of success that align with new organizational goals. OKR Examples for Leadership Using OKR examples In an OKR implementation, the objective is qualitative and answers the question of what is to be accomplished. Our first cycle includes subsequent OKRs. Planview has appointed a Data Privacy Officer (DPO) to be responsible for overseeing our Privacy Management Program and related privacy compliance measures. We had the first PMO Lab at the April PMO Flashmob held at Parliament UK. If you aren't sure where to start with writing your OKRs, take a look at our OKR examples including company-wide examples, OKR examples for executives, and OKRs for specific departments in your organization. OBJECTIVE: Create a community for our partners/resellers (MQLs). One example: We had set the goal to have a post-mortem for 95% of major incidents. 10 digital transformation metrics that work now. ". PMO Lab: OKRs. This was very successful. }, false ); Copyright 2021 | Powered by Datalligence. OKR software helps teams team to focus and prioritize on the target audience and ensure they are aligned with the customers behaviors. location = 'https://datalligence.ai/thank-you-for-demo/'; The said key results are measurable through a defined set of indicators or scores (usually between 0 and 1.0. One approach would have been to. Sara, the CEO of Company X, decides that she will own this OKR, since she has the most experience working with venture capital (VC) firms. One very interesting finding: The confidence level of one key result was steadily decreasing week after week. Meanwhile, OKRs represent our business goals and set the direction of our business. Digital transformation is not just a fashionable topic of recent times. Although these Key Results dont all have defined numeric values like many of the other examples of OKRs weve shared, they can still be quantified and verified. This aspiration actually lead to some conflict and discussion. Table of Contents hide 1. When OKRs are tied to the objective of any organization, it gives a clear picture for aligning its execution towards the vision. That also means that as a leadership team we try to focus on setting goals for the teams, establishing guidelines and structures to enable the teams to succeed. Key results are measurable and answer how the objective will be achieved." -Jon Knisley, principal, automation and process excellence at FortressIQ. IT teams face a variety of challenges unique to their line of work, but OKRs can still be used to set ambitious goals, boost innovation, and increase reliability. Netflix is a great example. One example: We had set the goal to have a post-mortem for 95% of major incidents. Example #2 (Magellan Health) Focus on people, not the tech. Discover a few inspiring digital transformation examples and meet the companies which managed it well, helping them enter a new level of growth. There was an error trying to send your message. But for the biggest impact, OKRs should be used to inspire organization-wide, focused change. Employee performance 6. document.addEventListener( 'wpcf7mailsent', function( event ) { Objective: Design new navigation around paid version of product and registry functionality. We are still in the progress of OKR implementation at myToys. Reviewing examples of OKRs (Objectives and Key Results) can be an excellent source of inspiration for writing your own. Amazon extended the B2C model to embrace B2B transactions with a vision to improve the customer experience. You can find tons of advice about how to implement OKRs . Director of Operations. These companies carefully considered how new technology could bring about data that both made internal processes more efficient and produced insights about how to grow customer value.
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